Reasons for change - the driving forces
This development is characterized by key factors age pyramide and public health insurance and funds.This will have a majour impact with the possible consequences of a generic standard medicine. And not just in terms of products but also in relation to the doctor's behavior ( "Guidelines" - therapy, disease management).
On the other hands the consumers desire for a natural, safe and simple solution to his problems favours natural healing procedures. Often this is not a rational solution to the problem, but a certain emotional wishful thinking.
Another driving force in the industry are the ever-growing governmental or quasi-regulatory demands for safety and documentation - increasing the cost for maintaining products on the market.
In particular the growing role of the Internet with all its millions of health-related pages changes the way and quality of medical information. Information pieces are available to an almost infinite supply. But in real life this generates another problem. The selection, interpretation and analysis of this information, however, becomes increasingly difficult, as there are no longer one or two newspaper articles, but often hundreds of opinions that exist on a subject. The transition of the information society to the knowledge society is ongoing.
The traditional roles of the pharmaceutical industry, doctors, pharmacies and consumers can be replaced by a multimedia communication cloud, where the traditional function of each of the players can hardly be maintained.
If you look at these factors, it quickly becomes clear that we need to speak in view of the future. Find the knowledge to make decisions, choose the right path to look into a successful future for your business.
